Our Story

Unfinished Furniture of Wilmington Begins

Unfinished Furniture of Wilmington began during a challenging financial situation in  2009. Rod, our owner and founder, faced the uncertainty of being jobless. Determined to turn adversity into opportunity, he swiftly took action and created his own business.

In April 2009, Unfinished Furniture proudly opened its doors. With Rod and one staff member, Larry, the journey began. They poured their hearts into the business, working tirelessly through long hours and seven-day weeks. Their dedication paid off as the store steadily grew, both locally and online, laying the foundation for what UFOW is today.

Over the years, our business has weathered storms, including the recent challenges brought by the COVID-19 Pandemic. Despite the uncertainties, our store experienced a surge in sales as people sought to transform their living spaces during quarantine.

Today, our business continues to grow with new employees and our newest furry PR manager, Maggie.

At UFOW, we believe in growing not just as a business but as a work family. This growth ensures that we uphold our commitment to delivering top-notch customer service promptly. From the moment you step into our store or visit us online, our goal is to exceed your expectations. Our dedicated team works tirelessly to assist you in achieving your desired look in the most budget-friendly manner possible.

We take pride in offering not just furniture but an exceptional shopping experience. Your satisfaction is our priority, and we’re here to make your furniture journey enjoyable and fulfilling.

Thank you for being a part of our story.

Let's create beautiful spaces together!

 

Rod of Unfinished Furniture

Rod

Founder & Owner

larry of Unfinished Furniture

Larry

Sales & Internal Operations Manager

In January of 2011, Rod’s beloved dog, became our PR manager and store mascot.  She sadly crossed the rainbow bridge in 2023, leaving a huge hole in our hearts. 

Later that year, Maggie joined our team and quickly found he place in the UFF family.

stella2

Stella

Public Relations Manager 2011-2023

Maggie

Maggie

Public Relations Manager 2023

Business continued to grow over the next few years. In the midst of the COVID-19 Pandemic, the store's sales boomed with quarantined folks eager to redecorate their homes.

The UFOW work family continues to grow as well so that we can continue to offer what everyone deserves...top notch customer service in a timely manner.

Daniel of Unfinished Furniture

Daniel

Daniel Seamans joined the team as an E-Commerce Specialist and Social Media Manager in 2022. He brings quite a bit of experience in customer service and communications to Unfinished Furniture of Wilmington after spending 20 years in the TV news industry and another 5 inside public schools. You might say he never meets a stranger. He’s also the Human of a rescue pup named “MrWink” who loves sleeping, eating, and listening to his dad talk about his daily adventures in the unfinished furniture world.

From day one, our commitment has been to deliver customers an exceptional shopping experience. Going above and beyond to surpass your expectations is our mantra, and we take pride in offering exceptional customer service. Our dedicated team is always at your service, working tirelessly to help you achieve the desired look in the most cost-effective way possible.